In an attempt to make balloons cost effective, Dr. Feldshon committed to doing these procedures on his day off, which reduced the opportunity cost to $0. This made the balloon procedure profitable, at $1,100 per balloon, but the volume was too low to make it worthwhile.
Despite the challenges his group faced with treating obesity, Dr. Feldshon offered some cost-saving solutions to help keep costs down for both patients and doctors. He suggested avoiding manufacturer weight loss programs. Identify an internal program that is reasonably priced or an external program like Weight Watchers. Physicians can utilize video conferencing for weekly meetings; this helps patients interact with doctors, and products like AdobeConnect cost physicians only about $50 a month. Patients can use free online journaling products like MyFitnessPal to track diet and exercise. Physicians can also recommend using generic and over-the-counter drugs and consider enlisting the help of a life coach or dietitian.
“All obese patients benefit from weight loss but we should be targeting those with metabolic syndrome, diabetes, heart disease, hypercholesterolemia, hyperlipidemia, and increased abdominal girth,” said Dr. Feldshon.
Dr. Feldshon has served on advisory committees and review panels and has worked with United Health Group as well as Prime Therapeutics.
AGA Resource
AGA has created an Obesity Practice Guide to provide gastroenterologists with a comprehensive, multi-disciplinary process to guide and personalize innovative obesity care for safe and effective weight management, including a model for how to operationalize business issues.