T.E. Rudd

SAN DIEGO – Texting can provide a powerful connection with patients and an effective medium to motivate them to adopt healthy behaviors.

Given the pervasiveness of texting, “we know that this is reaching the audience we want to reach,” explained Dr. Colleen Kraft, health network medical director at Cincinnati Children’s Medical Center. “We know that it’s a way to get messages out there, and it’s a way to be able to ascertain feedback, because people can text you back.”

In a video interview at the annual meeting of the American Academy of Pediatrics, Dr. Kraft discusses why texting is so effective at engaging patients, and how texting initiatives could help reshape health management and improve patient outcomes.

SAN DIEGO – Texting can provide a powerful connection with patients and an effective medium to motivate them to adopt healthy behaviors.

Given the pervasiveness of texting, “we know that this is reaching the audience we want to reach,” explained Dr. Colleen Kraft, health network medical director at Cincinnati Children’s Medical Center. “We know that it’s a way to get messages out there, and it’s a way to be able to ascertain feedback, because people can text you back.”

In a video interview at the annual meeting of the American Academy of Pediatrics, Dr. Kraft discusses why texting is so effective at engaging patients, and how texting initiatives could help reshape health management and improve patient outcomes.

SAN DIEGO – Texting can provide a powerful connection with patients and an effective medium to motivate them to adopt healthy behaviors.

Given the pervasiveness of texting, “we know that this is reaching the audience we want to reach,” explained Dr. Colleen Kraft, health network medical director at Cincinnati Children’s Medical Center. “We know that it’s a way to get messages out there, and it’s a way to be able to ascertain feedback, because people can text you back.”

In a video interview at the annual meeting of the American Academy of Pediatrics, Dr. Kraft discusses why texting is so effective at engaging patients, and how texting initiatives could help reshape health management and improve patient outcomes.