Applying Direct-to-Consumer Marketing Techniques to Stroke Prevention Education

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Applying Direct-to-Consumer Marketing Techniques to Stroke Prevention Education

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Rebecca J. Beyth, MD, MSc, Kristen Wing, and Constance R. Uphold, PhD, ARNP

Dr. Beyth is a physician researcher at the Geriatric Research, Education and Clinical Center (GRECC) of the North Florida/South Georgia Veterans Health System (NF/SGVHS); a core investigator for the NF/SGVHS Rehabilitation Outcomes Research Center (RORC) and the NF/SGVHS Stroke Quality Enhancement Research Initiative (QUERI) Center; and an associate professor and chief of the division of career development and education in the department of aging and geriatrics at the University of Florida (UF) College of Medicine; all in Gainesville. Ms. Wing is the public affairs specialist and webmaster for the NF/SGVHS RORC and Stroke QUERI Center. Dr. Uphold is the associate director of education/evaluation at the NF/SGVHS GRECC, a research health scientist for the NF/SGVHS RORC, a core investigator for the NF/SGVHS Stroke QUERI Center, a research associate professor in the department of aging and geriatrics at the UF College of Medicine, and a fellow in the American Academy of Nursing.

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stroke, preventive medicine, prevention, cerebrovascular disease, marketing, advertising, direct-to-consumer, education, geriatrics, GRECC, Geriatric Research Education and Clinical Center, VA, Veterans Affairs, North Florida/South Georgia, poster, Walker, Beetle Bailey, information packets, Quality Enhancement Research Initiative, QUERI,stroke, preventive medicine, prevention, cerebrovascular disease, marketing, advertising, direct-to-consumer, education, geriatrics, GRECC, Geriatric Research Education and Clinical Center, VA, Veterans Affairs, North Florida/South Georgia, poster, Walker, Beetle Bailey, information packets, Quality Enhancement Research Initiative, QUERI,
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Rebecca J. Beyth, MD, MSc, Kristen Wing, and Constance R. Uphold, PhD, ARNP

Dr. Beyth is a physician researcher at the Geriatric Research, Education and Clinical Center (GRECC) of the North Florida/South Georgia Veterans Health System (NF/SGVHS); a core investigator for the NF/SGVHS Rehabilitation Outcomes Research Center (RORC) and the NF/SGVHS Stroke Quality Enhancement Research Initiative (QUERI) Center; and an associate professor and chief of the division of career development and education in the department of aging and geriatrics at the University of Florida (UF) College of Medicine; all in Gainesville. Ms. Wing is the public affairs specialist and webmaster for the NF/SGVHS RORC and Stroke QUERI Center. Dr. Uphold is the associate director of education/evaluation at the NF/SGVHS GRECC, a research health scientist for the NF/SGVHS RORC, a core investigator for the NF/SGVHS Stroke QUERI Center, a research associate professor in the department of aging and geriatrics at the UF College of Medicine, and a fellow in the American Academy of Nursing.

Author and Disclosure Information

Rebecca J. Beyth, MD, MSc, Kristen Wing, and Constance R. Uphold, PhD, ARNP

Dr. Beyth is a physician researcher at the Geriatric Research, Education and Clinical Center (GRECC) of the North Florida/South Georgia Veterans Health System (NF/SGVHS); a core investigator for the NF/SGVHS Rehabilitation Outcomes Research Center (RORC) and the NF/SGVHS Stroke Quality Enhancement Research Initiative (QUERI) Center; and an associate professor and chief of the division of career development and education in the department of aging and geriatrics at the University of Florida (UF) College of Medicine; all in Gainesville. Ms. Wing is the public affairs specialist and webmaster for the NF/SGVHS RORC and Stroke QUERI Center. Dr. Uphold is the associate director of education/evaluation at the NF/SGVHS GRECC, a research health scientist for the NF/SGVHS RORC, a core investigator for the NF/SGVHS Stroke QUERI Center, a research associate professor in the department of aging and geriatrics at the UF College of Medicine, and a fellow in the American Academy of Nursing.

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Issue
Federal Practitioner - 24(12)
Issue
Federal Practitioner - 24(12)
Page Number
47
Page Number
47
Publications
Publications
Topics
Article Type
Display Headline
Applying Direct-to-Consumer Marketing Techniques to Stroke Prevention Education
Display Headline
Applying Direct-to-Consumer Marketing Techniques to Stroke Prevention Education
Legacy Keywords
stroke, preventive medicine, prevention, cerebrovascular disease, marketing, advertising, direct-to-consumer, education, geriatrics, GRECC, Geriatric Research Education and Clinical Center, VA, Veterans Affairs, North Florida/South Georgia, poster, Walker, Beetle Bailey, information packets, Quality Enhancement Research Initiative, QUERI,stroke, preventive medicine, prevention, cerebrovascular disease, marketing, advertising, direct-to-consumer, education, geriatrics, GRECC, Geriatric Research Education and Clinical Center, VA, Veterans Affairs, North Florida/South Georgia, poster, Walker, Beetle Bailey, information packets, Quality Enhancement Research Initiative, QUERI,
Legacy Keywords
stroke, preventive medicine, prevention, cerebrovascular disease, marketing, advertising, direct-to-consumer, education, geriatrics, GRECC, Geriatric Research Education and Clinical Center, VA, Veterans Affairs, North Florida/South Georgia, poster, Walker, Beetle Bailey, information packets, Quality Enhancement Research Initiative, QUERI,stroke, preventive medicine, prevention, cerebrovascular disease, marketing, advertising, direct-to-consumer, education, geriatrics, GRECC, Geriatric Research Education and Clinical Center, VA, Veterans Affairs, North Florida/South Georgia, poster, Walker, Beetle Bailey, information packets, Quality Enhancement Research Initiative, QUERI,
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