Article
The Educational Value of Consumer-Targeted Prescription Drug Print Advertising
- Author:
- Robert A. Bell, PhD
Article
Direct-to-Consumer Prescription Drug Advertising, 1989-1998: A Content Analysis of Conditions, Targets, Inducements, and Appeals
- Author:
- Robert A. Bell, PhD
Article
Advertisement-Induced Prescription Drug Requests Patients’ Anticipated Reactions to a Physician Who Refuses
- Author:
- Robert A. Bell, PhD
- Michael S. Wilkes, MD, PhD
- And Richard L. Kravitz, MD, MSPH
Article
Advertisement Induced Prescription Drug Requests: Patients' Anticipated Reactions to a Physician Who Refuses
- Author:
- Robert A. Bell, PhD
- Michael S. Wilkes, MD, PhD
- Richard L. Kravitz, MD, MSPH
Article
A Taxonomy of Requests by Patients (TORP): A New System for Understanding Clinical Negotiation in Office Practice
- Author:
- Richard L. Kravitz, MD, MSPH
- Robert A. Bell, PhD
- Carol E. Franz, PhD