The Physician Payment Sunshine Act (referred to simply as the Sunshine Act) is officially upon us. For physicians who are not aware, it is the single greatest threat to your personal privacy since Facebook; although, to date no photos will be posted. The Sunshine Act, a provision of the Patient Protection and Affordable Care Act, requires manufacturers of drugs, medical devices, biologics, and medical supplies who participate in US federal health care programs to report certain payments and items of value given to physicians and teaching hospitals.