News
5 ways to wake up your Web site
Your Web site should work for you. Implementing these steps will bring you closer to having a true online patient conversion system.
Ron Romano and Neil H. Baum, MD
Mr. Romano is President of YourInternetDoctor.com and CEO of Instant Marketing Systems. He co-authored The Internet Survival Guide for Doctors (2014, Instant Marketing Systems) and No B.S. Direct Marketing (2006, Entrepreneur Press) and contributed to the Walking with the Wise series (2004, Mentors Publishing). He is an Internet marketing consultant, speaker, and creator of “The Implementation Blueprint System.”
Dr. Baum practices urology in New Orleans, Louisiana. He is Associate Clinical Professor of Urology at Tulane Medical School and Louisiana State University School of Medicine, both in New Orleans. He is also on the medical staff at Touro Infirmary in New Orleans, and East Jefferson General Hospital in Metairie, Louisiana. And he is the author of several books, including Social Media for the Healthcare Professional (2012, Greenbranch), and Marketing Your Clinical Practice: Ethically, Effectively, Economically (4th edition, 2009; Jones & Bartlett). Dr. Baum is a Contributing Editor for OBG Management.
Mr. Romano reports that he is CEO of Instant Marketing Systems, which provides consulting advice, marketing plans, and Internet marketing services for businesses and medical practices. Dr. Baum reports no financial relationships relevant to this article.
Show your funny bone. Humor often travels in a viral direction. If something funny happens in your practice, share it with others and they will frequently link to the source.
Join a forum. Forums are a great source of high-quality traffic and links. You can use a forum to reach out to a specific community.By placing valid, useful contributions, you gain legitimate authority for your site.
The bottom line
You want to attract as many visitors to your Web site as possible. Your own content and the frequency of your postings are mainstays of making your Web site relevant to existing and potential patients. Also useful are backlinks. The number and quality of your inbound links are major factors in SEO. Search engines place high value on trust and authority, and an inbound link from a very high-ranking and trusted Web site tells the search engine that someone trusted also trusts you. So start linking.
Your Web site should work for you. Implementing these steps will bring you closer to having a true online patient conversion system.
While no one denies the usefulness of social media, very few medical practices know exactly how to harness its power. Here, we focus on the top...
To build a practice, you need to be where patients can find you easily. Today, that is at the top of Google’s search results page.
By enhancing your speaking and writing skills and implementing them strategically, you can effectively draw new patients to your practice