Managing Your Practice

Using the Internet in your practice. Part 4: Reputation management—how to gather kudos and combat negative online reviews

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FIGURE: Patient follow-up satisfaction survey


It is our intention to provide our patients with the absolute best medical care available to produce optimal results. Your feedback about your procedure and patient care is an important measure of our performance. Please take the time to let us know how you feel about your results:
  1. What are the reasons you chose to have your procedure done?
  2. How did your condition affect you physically and emotionally before your procedure?
  3. Are you happy with the results and the care you received?
  4. Can you compare how you felt before the procedure with how you feel now?
  5. If a friend or business colleague were to ask about your procedure and whether you would recommend our practice, what would you say?

Your name: _______________________________ Date: ________

Thank you for telling us about the results of your procedure. How you feel about your experience helps us better understand the physical and emotional needs of our patients. We would like to share your experience with others who might be struggling with the same issues. By signing this form, you agree to let us share this information on our Web site and informational material to help other patients understand the benefits of having these types of procedures performed.

CASE: Resolved
The physician institutes a process in his practice to gather testimonials and positive feedback, and his staff takes time to help willing patients post their reviews online. He also disputes the negative comments that have already been posted online, offering an objective response to the complaints and asking the Web sites to take down the reviews that are merely ranting. In addition, he posts selected testimonials on the homepage of his Web site and adds a page that is just for testimonials.

Within a few weeks, the number of new patients scheduling appointments with him begins to increase until he once again enjoys a bustling practice.

Share your thoughts on this article! Send your Letter to the Editor to rbarbieri@frontlinemedcom.com. Please include your name and the city and state in which you practice.

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