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Using the Internet in your practice. Part 1: Why social media are important and how to get started
A few free or low-cost strategies can help you add new patients every day
Ron Romano and Neil H. Baum, MD
Ron Romano is President of www.YourInternetDoctor.com and CEO of Instant Marketing Systems. He co-authored The Internet Survival Guide for Doctors (2014, Instant Marketing Systems) and No B.S. Direct Marketing (2006, Entrepreneur Press) and contributed to the Walking with the Wise series (2004, Mentors Publishing). He is an Internet marketing consultant, speaker, and creator of “The Implementation Blueprint System.”
Neil H. Baum, MD, practices urology in New Orleans, Louisiana. He is Associate Clinical Professor of Urology at Tulane Medical School and Louisiana State University School of Medicine, both in New Orleans. He is also on the medical staff at Touro Infirmary in New Orleans, and East Jefferson General Hospital in Metairie, Louisiana. And he is the author of several books, including Social Media for the Healthcare Professional (2012, Greenbranch), and Marketing Your Clinical Practice: Ethically, Effectively, Economically (4th edition, 2009; Jones & Bartlett). Dr. Baum serves on the OBG Management Board of Contributing Editors.
Mr. Romano reports that he is CEO of Instant Marketing Systems, which provides consulting advice, marketing plans, and Internet marketing services for businesses and medical practices. Dr. Baum reports no financial relationships relevant to this article.
FIGURE: Patient follow-up satisfaction survey
It is our intention to provide our patients with the absolute best medical care available to produce optimal results. Your feedback about your procedure and patient care is an important measure of our performance. Please take the time to let us know how you feel about your results:
Your name: _______________________________ Date: ________ Thank you for telling us about the results of your procedure. How you feel about your experience helps us better understand the physical and emotional needs of our patients. We would like to share your experience with others who might be struggling with the same issues. By signing this form, you agree to let us share this information on our Web site and informational material to help other patients understand the benefits of having these types of procedures performed. |
CASE: Resolved
The physician institutes a process in his practice to gather testimonials and positive feedback, and his staff takes time to help willing patients post their reviews online. He also disputes the negative comments that have already been posted online, offering an objective response to the complaints and asking the Web sites to take down the reviews that are merely ranting. In addition, he posts selected testimonials on the homepage of his Web site and adds a page that is just for testimonials.
Within a few weeks, the number of new patients scheduling appointments with him begins to increase until he once again enjoys a bustling practice.
Share your thoughts on this article! Send your Letter to the Editor to rbarbieri@frontlinemedcom.com. Please include your name and the city and state in which you practice.
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